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WYCKOFF -- John Wyckoff, a pioneering marketing consultant, sales trainer, author, and motivational speaker for the recreational power sports industry, passed away on Saturday, May 11, 2007 at his home in Corrales, NM. Born in Newark, NJ on June 7, 1933, John left high school to serve with the United States Navy during the Korean Conflict. He met and married Marjorie Stanley Walker while stationed in Hawaii. Upon returning from military service John launched his career as an auto and motorcycle mechanic, eventually moving into managerial positions, gaining the trust of industry associates nationwide. As founder and Chairman of the Board of Intersport Fashions West, he presided over a dynamic industry leader that produced more than 50-percent of all the leather riding apparel sold by retailers in the motorcycle and snowmobile industry. Throughout his distinguished career he served on the Board of Directors of the American Motorcyclist Association, the Motorcycle Trade Association, and the after-market committee of the Motorcycle Industry Council (MIC). In 1990 he was awarded the "Key Award" by the MIC, one of only six people ever to have been so honored. John's most recent award was to be honored as the recipient of a Lifetime Achievement Award, 2005 Excellence Awards, at the Easyriders V-Twin Expo in Cincinnati, OH in January 2005. He was a prolific writer on issues pertaining to sales and marketing. He wrote a regular monthly column for "Motorcycle Product News," a motorcycle trade publication and "Motorcycle Consumer News," a motorcycle consumer publication. He also wrote for "Dealernews", "Motorcycle Industry", "Cycle News", "Cycle Magazine", "Rider Magazine", "Motorcyclist", "Hot Bike" and "Easyriders". His articles regularly appeared on several Internet sites including www.DealershipUniversity.com and www.smallbiztrends.com. John published two books, which focused on the operation of powersports dealerships: "Mind Your Own Business" published in 1980 and "MYOB-2" published in 2005. During the past 20 years John conducted more than 100 training programs for Harley-Davidson's district managers and dealers. He also taught at the Harley-Davidson University for more than a decade. Some of his other clients have included ADP Lightspeed, Big Dog, American IronHorse, Honda, Yamaha, Suzuki, Kawasaki and BMW, Simplicity and Dixon Industries. After moving to Corrales in 1986, he worked as a volunteer for the Village to set up computer systems for the Corrales Police Department and the court. He also served as Deputy Marshall in Magdalena where he had built a second home. John is survived by his wife of 53 years, Marjorie Wyckoff; his daughter, Laurel Wyckoff; a daughter-in-law, Colleen Wyckoff; a son-in-law, Joseph Franklin; and two sisters, Judith Faugno and Beverly Dornbusch. A Memorial Service will be held on Monday, June 11, 2007 at 10 a.m. at the Old San Ysidro Church, 804 Old Church Road in Corrales, NM. Instead of flowers, please make donations to: Prostate Cancer Support Association of New Mexico, Inc. (PCSA of NM) 909 Virginia NE #109 Albuquerque, NM 87108 (505) 254-7784 Chamber Music Albuquerque P.O. Box 3343 Albuquerque, NM 87190 (505) 268-1990
        Published on: Sun May 20, 2007