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Obituary for GALLES


Published in the Albuquerque Journal on Tuesday June 05, 2007

HERBERT LEE III, Friday evening, June 1, Herbert Lee Galles III, "Lee", passed away quietly and comfortably. Lee's surviving family includes five children with eldest daughter, Terri Galles Bryan and her son, Lincoln Stanfield, of Albuquerque, Tracee Galles Dezzutti and her husband, Robert Dezzutti ,with children Nicole and Jonathan Dezzutti of San Marino, California, Tim Galles and wife, Nell Galles, with daughter Leilani Mae Galles of Royal Oak, Michigan, Amy Galles of Richmond Virginia, and youngest son, Herbert Louis Galles IV, "Bo", of Albuquerque. Lee also cherished siblings Judi Friday of Taos, NM, Karen Mische of Overland Park, Kansas, and brother, Rick Galles of Albuquerque. With many friends and devotion to the Albuquerque cultural and economic community, Lee was also blessed with friends, colleagues, and a large close-knit family featuring 14 grandchildren and 11 great grandchildren surviving Lee's recently passed father, Herbert Lee Galles "Hickum", in March 2007, and his beloved mother, Fern Galles "Gigi", deceased February 2001. Lee was married to Glynelle Hubbard Galles of Albuquerque and Leah Galles Fromer living in Fredericksburg, Virginia. Lee wrote 15 books focused on the topic of automotive advertising. The works were firsts of their kind and carried religiously by dealers and advertising agencies across the country through the 1970's to the present. He was the only businessperson named Adman of the Year and Dealer of the Year at the same time by the National Automotive Dealer Association. Time magazine also named Lee as one of their Dealers of The Year, and Adweek magazine recognized Lee as one of the 10 most influential advertising professionals of the 1980's. Lee was devoted to the growth of Albuquerque and its cultural and economic vitality. Much of his community efforts were focused on The University of New Mexico. He was a UNM Lobo through and through. During his own years at UNM, he was a letterman on the baseball team and a proud member of the Kappa Sigma fraternity. He served as President of the Lobo Club, conducted the New Look campaign for stadium improvements, and worked tirelessly to raise funds for recruitment and to help develop community support for the team's objectives by soliciting more booster involvement. On Fall Saturdays, he could always be found cheering on his beloved Lobos with his father and brother. For UNM, Lee also represented UNM College of Arts and Sciences with its Million Dollar fundraiser, "Make it to the Plus Side." Galles taught Marketing 405 at the Anderson School of Business, lectured boundlessly at automotive and marketing seminars, universities, and spent two years consulting auto dealers and TV stations in Australia and Canada. For Albuquerque, Galles brought the famous radio personality, Paul Harvey, to the city to benefit the George Maloof Cancer Drive and was on the executive committee of the Greater Albuquerque Chamber of Commerce, Better Business Bureau, and Charter Revision committee, which made Albuquerque a city with a mayor and city council. Lee served two terms as President of NM Auto Dealers Association, six years as NADA Director, worked with Ralph Nadar on Dealer Government Relations, was named Cadillac Master Dealer the first year it was established, was the largest Oldsmobile dealer in the Pacific Region for 10 straight years, served on the Cadillac National Dealer Advisory Board, and conducted over 300 advertising seminars in all 5o states plus France, Italy, Germany, Spain, Canada, and Australia. Galles started the first "non-Madison Avenue" agency to secure a national General Motors accounts, Buick and GMC. Cutting a new path for businesses outside of traditional circles, Lee was integral to the successes of the 1984 Olympic Games held in Los Angeles. Working with admired Peter Ueberroth and Buick, Lee helped the Los Angeles Games become the first profitable Olympics ever. Based on his stellar relationship with General Motors, Lee also developed a 20-year relationship with the NFL and Super Bowl. Galles launched Hummer national advertising in 1992 and won Sports Illustrated's first place for a multi-media ad campaign. After starting revolutionary Albuquerque-based advertising agency, Competitive Edge, and Sunrise Film Productions, with offices throughout the United States and Australia, Lee derived a great sense of pride from former colleagues and Competitive Edge employees who successfully opened their own agencies founded on his initial principals of cost-efficient and effective automotive advertising and merchandising. Lee was also the recipient of The Silver Medal Award from the New Mexico Advertising Federation, honoring lifetime achievement. After spending a life devoted to his community's growth, health, and to the advertising, creative, and automotive industries, Galles often stated he was proud of all of his children for cutting their own paths and successful careers. Daughter, Terri Galles Bryan, and son, Tim Galles, have both received countless national marketing, advertising, public relations, and creative awards in his wake. Daughter, Tracee Dezzutti, attended USC Business School and the well-known Culinary Institute of America in New York and contributes significantly to charitable development in the Los Angeles area; Daughter, Amy Galles, was accepted into the fashion design program at Virginia Commonwealth University, and son, Bo Galles, recently pledged SAE and attends UNM while employed as a salesman at Galles Chevrolet. Lee Galles was a graduate of Highland High School, New Mexico Military Institute, and UNM. He was a longtime member of St. John's Cathedral where he will receive funeral service. In support of New Mexico's children, their education and health, as well as substance abuse and family care, the Galles family wishes any kind donations to go to All Faiths Receiving Home, 1709 Moon St. NE, Albuquerque, NM 87112, 505-271-0329. Attention: Gina Wilkie. The Galles family wishes to thank Lee's many family and friends who have shown loving and thoughtful support. Services will be held Wednesday, June 6, 2007 at 10:30 a.m. at The Episcopal Cathedral Church of St. John, with burial following at Fairview Cemetery. Pallbearers will be Bobby Matteucci, Clyde McDonald, Jack Dailey, Bob Scott, Harry Chapman and Joe Perea. Friends may visit at French Mortuary University Blvd. Chapel, Tuesday, June 5, 2007 from 4:00-7:00 p.m. French Mortuary 1111 University Blvd. NE (505) 843-6333